Battery | Moments before the moment

In its fall campaign, Battery differentiated itself from energy drink category conventions by focusing on the crucial "moment before" the moment. The campaign emphasized personalized recharging rather than full-on action. N2 created an advertising concept with a distinctive storyline that resonated with consumers, demonstrating its suitability for versatile occasions. This strategy was further validated by in-store displays, which resulted in a 59% increase in purchase intent.