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Karhu | Lavatanssit

Lavatanssit – a cherished Finnish summer tradition where people dress up and dance the evening away at an open-air pavilion to the beat of humppa. Coincidentally, “lava” is also a common nickname for a Karhu 24-pack. Thanks to this Karhu-style wordplay, summer 2025 became all about dancing on lavas – across TV, social media, shop floors, festivals and beyond – all to the tune of Kake Randelin’s unforgettable hit.

What we did

Advertising
Marketing Strategy
Still

Client

Karhu
Since 2024