Syöpäsäätiö | Miten haluat munasi?
Annually, around 6,000 men in Finland are diagnosed with prostate cancer, and 160 with testicular cancer. The Cancer Foundation's 'Munien puolesta' (literally "For the eggs," but punning on "testicles" in Finnish) campaign supports research into these cancers. At its core is the question "Miten haluat munasi?" (How do you like your eggs?). This familiar breakfast query gains a new, striking meaning. When it's about your own, the answer is clear: healthy, of course.
What we did
Advertising
Client
Syöpäsäätiö
Since 2020